Digital transformation is happening across every sector.

Digital transformation is one of the major themes of this decade for most companies. Often overlooked is the role of digitisation as a key enabler of decarbonisation and the circular economy, facilitating adoption of new clean technologies, driving efficiencies in existing processes, and supporting the creation of new business models and service offerings. How can you use digitisation to reduce carbon and increase resource efficiency?

This workshop will:

  • Introduce the main digital technologies enabling decarbonisation such as IoT, AI and 5G
  • Explore how to apply digital solutions to help you decarbonise
  • Identify ways your digital solution can help others to decarbonise
  • Explore how digitisation can enable new sustainable business models and service offerings

- Bookings Now Closed -

Workshop agenda

10 March 2022

Location: Wyre Forest District Council Offices - Finepoint Way, Wyre Forest House, Kidderminster. DY11 7WF

09:30am:Tea and coffee on arrival


Introductions and welcome

Welcome by District Council Lead and Betaden CEO

Participants introduce themselves – name, role, and company plus reason for interest in this workshop

Introduction to the agenda, objectives, format for the day


Speaker 1

Topic: Overview of the digital technologies/solutions for decarbonisation: IoT, 5G and more

Expert speaker Tony Roberts, Head of Business and Public Sector Wales, Vodafone Business


Speakers 2 and 3: Innovators

Topic: Case studies from innovators of digital transformation projects: AI, machine learning, predictive intelligence

Sherif Elsayed-Ali, Carbon Re, Co-founder and CEO (AI) and Andrew Moore, HAL24K Water, Chief Delivery Officer (AI, machine learning, predictive intelligence)


World café: Identifying useful digital solutions for Worcestershire businesses

Work in groups around technologies, their application(s) and how to overcome digital transformation barriers.

This sessions includes: Introduction, group work and 4 hosts recap.


Lunch and networking 


Speaker 4: Outlining the opportunity for new products, services and business models

Outlining the opportunity for new products, services and business models Topics: Reframe problems (heat, waste) into opportunities & gains. Highlight new business models, products/services and KPIs.

Expert speaker Paul Brodrick, Business Development Director, Siemens plc followed by Q&A. 


Speaker 5: Case study on new products, services and business models 

Topic: Case studies from an innovator of digital transformation project(s).

Dr Alex Bak, Co-founder and CEO of LightFi


Practical working session

Outline or plan new services, business models and KPIs with the support of innovators.


Reflections, discussion, and close

3:30pm:Tea, coffee and networking


Tony Roberts

Head of Business and Public Sector Wales, Vodafone Business

Tony has 25 years experience of the commercialisation of digital technologies and of telecommunications at Panasonic, BT, EE and Vodafone Business. He previously held roles at the heart of the digital platform revolution: as RingCentral UK Senior Director for Unified Communications as a Service (UCaaS) and Contact Center as a Service (CCaaS); as 1NCE Sales Director expanding their IoT market share; and for TeamViewer where he was responsible for the development of custom AR solutions for frontline workers in the UK and Nordics.

Andrew Moore

Chief Delivery Officer, Co-founder HAL24K-Water

Andrew’s background is a mixture of delivery, customer management, engineering, partner management, commercial awareness and leading teams to deliver significant results. Day to day Andrew communicates across all levels of organisations including board level.

Andrew works internationally and now lives in Oxfordshire. He is originally local to the area having grown up in Pedmore and Stourbridge.

Sherif Elsayed-Ali

Carbon Re, Co-founder and CEO 

Sherif Elsayed-Ali is CEO and Co-Founder of Carbon Re, an AI and climate tech start-up developing solutions to decarbonise cement, steel and other energy intensive industries. He previously set up and led the AI for Climate practice at Element AI, co-founded and led Amnesty Tech, was a World Economic Forum global future council co-chair and a fellow at Harvard Kennedy School. Sherif has a BSc in construction engineering from the American University in Cairo and an MPA from Harvard.

Paul Brodrick

Business Development Director, Siemens plc

Paul is Business Development Director for Siemens working in both the Smart Infrastructure and Siemens Advanta businesses in the UK. He is driving Digital Transformation by co-creating new business models and Digital Services in partnership with Customers. Enabled by the Siemens ADV capability and utilising Siemens extensive and diverse divisional portfolio Paul is developing new solutions for the Digital Age.

He is a key player in the emerging digital and smart city markets and a disruptive agent of change. With a proven track record of creating and winning truly innovative projects he has a unique breadth of experience across Utility, IT, Communications, Technology and SME sectors creating and delivering successful projects across these verticals.

Before joining Siemens Paul was Managing Director of a start-up developing sustainable smart energy projects. Prior to that he was the Business Development Director for Utilities at Cable & Wireless Worldwide and also spent 10 years at ELEXON where he managed the wholesale electricity market.

Dr Alex Bak

Co-founder and CEO of LightFi

Alex is experienced in sensor driven building automation, Internet of Things (IoT) technology, and air quality monitoring. With past experience in Management Consulting focusing on behavioural change management and corporate innovation, his mission is to accelerate the adoption of energy efficiency measures and drastically reduce carbon emissions.

Alex is experienced in client relations, building automation, data science and IoT hardware design. Alex graduated from University of Oxford with a degree in Physics and has a PhD in Quantum Metamaterials from Imperial College.

Virginie Vinel Kolovos (Facilitator)

Carbon Limiting Technologies

Virginie is a senior Coach, EMCC EIA accredited, with 26 years’ experience as a B2B innovation commercialisation consultant for Apple, Analog Devices, Compaq, IBM, Texas Instrument. In the past 6 years, she has been coaching leaders from 45 SMEs with SaaS, PaaS, AI, machine learning, blockchain, VR, IoT and other technologies and digital solutions to transform their clients’ business in water, energy, manufacturing and beyond.

Is this workshop right for me?

If you're an established business

Find out how to develop a framework that builds sustainability into decision-making identify opportunities to innovate within your operations to maintain a competitive advantage and support future growth.

If you're a cleantech innovator

Learn more about the problems faced by your customers and how you can develop a compelling value proposition to support them towards a sustainable future.

Contact Us