Decarbonisation can involve innovation across all aspects of your organisation and is strongly linked to the culture of your business.

Getting this right can lead to a strong and sustained competitive advantage. How can you enable an innovative culture and what does success look like?

The workshop will cover:

  • What an innovative business culture is and why it is important
  • How innovation can be used to deliver sustainability
  • Practical examples as to how businesses are successfully innovating to achieve net zero
  • How to achieve a culture of innovation in your business

- Bookings Now Closed -

Workshop agenda

10 MAY 2022

Location: Wyre Forest District Council Offices - Finepoint Way, Wyre Forest House, Kidderminster. DY11 7WF

09:30amTea and coffee on arrival


Introductions and welcome

Welcome by District Council Lead and Betaden CEO.

Participants introduce themselves – name, role, and company plus reason for interest in this workshop.

Introduction to the agenda, objectives, format for the day.


Speakers 1 and 2

How innovation can deliver sustainability, Amanda Campbell, Corporate Affairs Advisor Two organisations share their experiences in innovating to exploit low carbon opportunities:

Peter Vale, Carbon and Circular Economy Architect, Severn Trent Water

Dr Zainab Dangana, Head of Sustainable Technology, Wates Group


Q&A panel


How innovative is your organisation?

Short Exercise – Participants will be introduced to a self-assessment quiz to help them understand the internal business culture of their organisation and how innovative they are. To be followed up in the afternoon sessions


Lunch and networking



Topic: How to achieve an innovative business culture as a driver towards sustainability.

Dr Shai Vyakarnam, Entrepreneur, Mentor & Educator, Visiting Professor at the Bettany Centre for Entrepreneurship, Cranfield University and Founding Director of the Centre of Entrepreneurial Learning, Judge Business School, Cambridge


Facilitated break out session with structured group peer to peer sharing

Topic: How can you improve innovation in your business?

Individual practical experiences of innovating to deliver sustainability; What has worked well/not worked?

Feedback to the plenary on some of the best ideas.


Reflections, discussion, and close

3:30pm:Tea, coffee and networking


Peter Vale

Carbon and Circular Economy Architect, Severn Trent Water Innovation Team

Peter is the Carbon Architect in Severn Trent’s Innovation Team. Peter has worked in innovation in the water industry for the last 20 years and has played an important role in developing and implementing Severn Trent’s wastewater treatment strategy. Over the past decade he has worked on nutrient removal and recovery, removal of emerging contaminants and low energy processes some of which have now been implemented at full scale. His current area of focus is on developing and evaluating technologies that will deliver low carbon, low energy, material recovery treatment flowsheets that will help Severn Trent deliver its net zero commitment.

Dr Shai Vyakarnam

Entrepreneur, Mentor & Educator

Visiting Professor at the Bettany Centre for Entrepreneurship, Cranfield University and Founding Director of the Centre of Entrepreneurial Learning, Judge Business School, Cambridge.

With a background in industry, Shai has combined academic, practitioner and policy interests to provide advice to governments and industry on the development of entrepreneurial ecosystems, technology commercialisation and entrepreneurship education.

Shai began a pioneering career in education for entrepreneurship in 1987 with courses focused on personal and early stage business development. They have been adopted by several Universities including Cambridge, Reading, Cranfield and other institutions. He has mentored hundreds of entrepreneurs, their teams and supported business readiness for growth and scale up in several countries as mentor, consultant, Board member and sometimes as investor.

Amanda Campbell

Corporate Affairs Advisor

Amanda is an experienced business leader, communications and sustainability professional who believes in people-first transformational change and influencing a more sustainable approach to business. Working in retail, consumer and real estate for the last 25 years, she has helped drive cultural and strategic transformation; create, communicate and embed strategies and chart paths through complex problems. Today Amanda enjoys a portfolio career, advising executives and leaders in all things corporate affairs and sustainability, as an executive coach. She is an associate at West Midlands Sustainability

Dr Zainab Dangana

Head of Sustainable Technology, Wates Group

Zainab manages and leads Wates Sustainable Technology Services within Wates Group that looks at better ways to design, construct and maintain buildings to support the delivery of net zero carbon buildings.

Alison Cavey (Facilitator)

Carbon Limiting Technologies

Alison is a senior strategy and innovation advisor and has spent her career providing commercial development support to new ventures and growth-phase businesses, as well as public sector clients developing and delivering innovation support and acceleration programmes. Alison is also Chair of Cambridge Cleantech, one of the UKs leading membership organisations which operates as a global hub for cleantech innovation and is linked to some of the most highly innovative centres both in the UK and internationally through its global cluster partners.

Is this workshop right for me?

If you're an established business

Find out how to develop a framework that builds sustainability into decision-making identify opportunities to innovate within your operations to maintain a competitive advantage and support future growth.

If you're a cleantech innovator

Learn more about the problems faced by your customers and how you can develop a compelling value proposition to support them towards a sustainable future.

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